Elevator Pitch Workshop: Getting to Wow!
February 19, 2013 | 6 - 8:30 PM | Two Palo Alto Square | Palo Alto
Event Sponsor: Morgan Lewis

One of the most important things an entrepreneur needs to do is learn how to clearly articulate his or her business proposition to others. Being able to sum up the unique value of your company in a way that excites others is a critical skill. Yet many entrepreneurs fail to develop an effective "elevator pitch" — the quick, compelling summary of what makes your company extraordinary.  

You will probably never pitch your company in an elevator, but you will have many, many opportunities to tell your story.  Most entrepreneurs want to explain what they are doing, sometimes in excruciating detail.  But the point of your elevator pitch is not to educate, it's to sell.  Your goal is to get your audience to say, "Wow!  That's really interesting.  Tell me more!"  And you only have a few seconds.  

What you will learn and practice in this interactive workshop:

• The key must have elements of an elevator pitch
• How investors' brains work, and sometimes don't
• Why you need less time, not more time for your pitch
• How to keep your listener engaged
• Mistakes that derail your pitch
• What a Profit Mantra is, and why it is critical to your success
• How to differentiate yourself from the rest of the crowd
• How to get to Wow!  

• Bill Reichert:  Managing Partner, Garage Technology Ventures
• Marc Burch:  Entrepreneur, Executive, Angel Investor
• Adiba Cremonini: Founder, Startup Communications; Executive Director, Silicon Vikings