May 31, 2002

The Challenge:
IP Strategy Options for Pre-IPO Companies
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Every company has an Intellectual Property (IP) Strategy...........BUT is it the right one given the current market and business environment?

• Do changes in today's business environment warrant changes in IP Strategy?
• Come to hear veterans in IP review the principles that comprise a IP strategies today.
• Top attorneys and strategists will provide a framework against which to benchmark current IP strategies.

The right IP Strategy can translate into getting revenue more rapidly. A couple of years ago, with lots of money in the bank and the IPO markets wide open, everyone was really protective of what they had and they were not ready to part with the IP "family jewels" easily. Today companies are more willing to license technology either in or out of companies if it translates into getting to positive cash flow and revenue more rapidly. Today the proper strategy for Intellectual Property must be in place along with the proper ownership of that technology to facilitate commercial and licensing transactions and protecting IP assets.

What should you to do until the IPO market opens up again? Our experts will provide a bench marking exercise, a review and a framework for considering changes in IP strategy based on today's external business issues and markets. Join us for this highly informative panel discussion of IP experts:

Moderator::
Ernest G. Bootsma, Partner, White & Lee LLP

The Panelists::
Dennis Fernandez, Partner, Fernandez & Associates LLP :
David Healy, Partner, Fenwick & West LLP :
Joseph K. Fletcher, III, Attorney, Squire Sanders
Damon C. Mateo/Leighann Weiland, Attorney, HP

Speakers:
Dennis Fernandez, Partner, Fernandez & Associates LLP

Developing the appropriate IP Strategy

• Patent Strategies Roadmap
• Patent Portfolio Development
• Defensive & Offensive Strategies
• Drafting & filling Strategies
• Post Allowance Strategies

David Healy, Partner, Fenwick & West LLP

Corporate business law and implementation of the IP Strategy

• Technology Drives Company Value
• Technology Problems Kill Deals
• Maximize Value, Avoid IP Pitfalls
• IP Protection Action Items
• IP Pitfalls
• Internal Development/HR
• Contract Development
• Inbound/Outbound Licensing
• Protection/Documentation

Joseph K. Fletcher, III, Attorney, Squire Sanders

International Tax implications of IP Strategy Options

• Cross-border Licensing
• Sale/License vs. Contribution to Foreign Corporations
• Making the Choice
• Ownership of IP by Foreign Companies
• Foreign Joint Ventures
• Exit Strategies

Damon C. Mateo/Leighann Weiland, Attorney, HP

HP's Licensing Perspectives-Knowledge Based Licensing

• How HP uses software tools to select IP assets for licensing
• How your clients can use HP IP resources to jump start new or emerging company growth

Date: May 31, 2002
On-site Registration: 7:30 am
Panel Discussion: 8-11am
Location: Hewlet Packard
3000 Hanover, Palo Alto
Seating is Limited