April 24, 2003

Panel Discussion Topic:
What It Takes to be Successful in 2003: The Value Proposition
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So you think you have the solution to a current and critical problem at hand today - a Need instead of a Want.

What real value is it to the group you designate as customer? How do you succeed in delivering this message to your investors, customers and partners - what is your value proposition? In today's climate, it's imperative that your value proposition resonates well with the person providing the capital and the individual using the product. How does one transform a solution and evolve a message to ultimately capture the best value proposition to succeed?

Panel Moderator:
Mark Greenough, President, Greenough Consulting Group

Speakers:
Bob Williams, General Partner, Bay Partners
Brian Jacobs, General Partner, Emergence Capital
Camille Samuels Pearson, Managing Director, Versant Ventures
Frank Greene, General Partner, New Vista Cap
Mike Scanlin, Principal, Sierra Ventures

A select group of speakers in the venture capital community have come together to address this most important issue for today's CEO. Come and listen to how to succeed in positioning yourself and your company in one of the potential deal breakers of today - The Value Proposition

• What is a Value Proposition?
• Why is the value proposition important?
• How do you qualify a value proposition?
• What are the ingredients to a good value proposition?
• What is an example of an effective value proposition?
• How do you demonstrate and execute on a value proposition?
• To what extent is the value proposition a deal breaker today?
• What other critical areas compliment the value proposition in a business?

These panelists will share their viewpoints on this important topic, discuss their strategy towards investing and provide insights that will help us understand more about "The Value Proposition".