Wireless VC Special Interest Group Presents Mobile Consumer Behavior Worldwide: Is the rate of adoption of mobile capabilities faster in emerging markets? Open to VCs and CEOs of Venture-backed Companies Only February 28 | 6-8:30PM | 1000 Marsh Road | Menlo Park Event Sponsor: Orrick, Herrington & Sutcliffe LLP
The consumer adoption of advanced mobile applications is fueling the advances in wireless infrastructure and devices worldwide. Understanding of the consumer behavior and usage model in different regions of the world is the key to the success of the global service and technology providers. They need to understand the similarities and differences in consumer preference in mature and emerging markets. Is the rate of adoption of mobile capabilities faster in emerging markets? Will adoption of new applications such as mobile advertising, video-streaming/broadcasting, payments, and location-based-services be faster in markets outside the US? Come get answer to these questions and many more from the global leaders in the mobile services and technologies and share their experiences.