Emerging Technology Forum
The iPhone: Hype or Happening?
Who'll make it big with Apps and Ads?
September 18, 2008 | 6:00-9:00 PM | 950 Page Mill Road | Palo Alto

Event Sponsor: Wilson Sonsini Goodrich & Rosati

Mobile apps have long been touted as the next new, new thing. While Scandinavians, Koreans and the Japanese embraced them, U.S. consumers and businesses waited and waited… only to be disappointed. WAP was too slow, screens were too small and carriers slowed availability.

Is the world of mobile apps finally exploding? Look at Google’s Android and Kleiner Perkins’ iFund. Apple sold $30M in iPhone apps in the first month. Will Apple keep changing the game or will established players clobber its momentum?

Who will win with mobile apps? What business models work? Will subscriptions, adverts or affiliates create the best margins? What will it take to bring the mobile web to the masses? Who else will enter the distribution game?

Come to the VC Taskforce Emerging Technology Forum to hear an industry panel of experts in mobile applications and mobile advertising shed light on the opportunities to make money in this emerging market.

Moderator:
Angela Hey, Techviser and Technology Reporter, Mountain View Voice

Panelists:
Michael Chang – CEO and Co-Founder, Greystripe
Bart Decrem – CEO and Co-Founder, Tapulous
David Hill - VP, Client Services, Medialets

About the Companies
Greystripe – mobile ads wrapped around content, specifically games. The AdWRAP system currently serves ads into more than 800 game titles from 100 publishers supporting over 1,400 handset models and iPhone is next. Steamboat, Monitor Ventures and Incubic Venture Capital are investors.

Medialets – iPhone apps market statistics and ads – has lists of top iPhone apps, free and paid for different time periods - -

Tapulous – specializes in iPhone apps. Tapulous has raised $1.8 million in angel funding, with a slew of investors that include Andy Bechtolsheim, Marc Benioff, Rajeev Motwani, Katrina Garnett, and Jeff Clavier.

Agenda:
6:00 - 7:00 Registration, Networking, Buffet
7:00 - 8:30 Panel Discussion and Q&A
Enjoy hors d'oeuvres, wine and soft drinks

Registration:
$55 VC Taskforce members
$65 Affiliates
$87 General
(If space is available, door registration is an additional $10)
Seating is limited; register early!