At the heart of effective communication is a crisp statement of what your company does and why your listener or reader should care.  You may have only ten seconds to get this message across. Twenty-five words should be sufficient to describe your value proposition, preferably less.  We’re talking about the opening of your elevator pitch, the hook at the beginning of an email, the tagline on your website, or maybe just a tweet.

Whatever the situation, you and everyone in your company need to be able to articulate a compelling value proposition in just a few words.  What’s the trick?  What works?  What doesn’t work?  Come find out! 

If you are an entrepreneur and need to craft your mantra, come to this VC Taskforce workshop.  Learn from the discussions and critiques.  If you are one of the first 12 to make the request (see below), you can have the opportunity to present your mantra and receive feedback and coaching from our expert panel. 

Workshop Agenda:

1. Overview:  Panel discussion of what makes a good mantra (20 minutes)
2. Pitches, Round 1:  Each participant pitches a mantra for 20 seconds followed by one minute critique by panel. Maximum of 12 mantra pitches. (30 minutes)
3. Overall panel review, discussion of critiques and coaching (20 minutes)
4. Pitches, Round 2:  Each participant pitches their new mantra, version 2.0 (30 minutes)
5. Closing comments and questions (10-15 minutes)